Corporate Culture as an Instrument to Manage the Interaction between Strategic Management and Employees` Self-actualisation within Business Organisations

The functioning of business organisations in the context of the current dynamic and digital environment predefines a different managerial approach toward people so that they can transform into human capital and contribute to the achievement of the company objectives. This requires stimulation of the employees’ self-expression in the internal organisational environment defined by the existing corporate culture. The scientific objective of this paper is to outline the possibilities to stimulate the aspiration toward employees’ self-actualisation through management of corporate culture with a view to achieving the strategic objectives of the business organisations. This work is of conceptual nature and it integrates and gives an overview of the existing theoretical grounds in the field of strategic management, corporate culture and human resources. Different research methods and approaches have been used, including the methods of analysis and synthesis and the systematic, complex and interdisciplinary approach. As a result of the research, the necessary matches have been discovered, with the support of which corporate culture helps stimulate self-expression of the employees in the context of the companies’ strategic development.