‘Now you are one of us’: Mafia fashion on-screen

This article examines the role popular media have played in disseminating images of mafia fashion. Through the representation of criminal apparel on-screen spectators are encouraged to identify with the societal transgressions of the mafioso, engendering an abiding fascination with mafia style. By looking at Italian and Italian American productions from early silent cinema through contemporary television crime series, menswear becomes a primary means of harnessing spectatorial desire and identification that embraces enduring associations that link southern Italian identity with criminality and style. In the analysis of these texts it becomes apparent how costuming communicates a series of semiotic properties that reflect the complex interplay of masculine identities in an environment based on violence, power and appearance.