Twitter and Facebook Usage for Academic Motivation Among Post-Graduate Students in Lahore, Pakistan

The use of social networking sites is spreading globally. It is seen in present world that these social media tools are being used as academic media tools too. Students share their assignments-oriented information on Facebook pages. Students communicate among themselves regarding class schedules on Twitter by Tweets. The researcher also found out that the students involve their course instructors on these kinds of platforms too. After that the researcher decided to work on a question that are these tools academically motivating students or not? This research analyzed the link between academic motivation and post-graduate students via Twitter and Facebook in educational institutions that combines a social media forum for the students to share their educational involvement with each other for the enhancement of their knowledge, improvement in their academic assignments and receiving motivation for doing academic work. The study was conducted to add in the field of academic research. Mass Communication Management students were selected as respondents because they have much knowledge of communication tools either print, electronic or internet including social media tools, and they can more critically evaluate the benefits or flaws of communication advancements. The theoretical framework for this study was uses and gratifications theory. The approach was quantitative. The research showed that Twitter has slightly less role in academic motivation but Facebook has a very effective role in academic motivation in Lahore Pakistan.