地理信息系统在市场营销和旅游管理中的价值和范围

IF 1.3 Q4 COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS

International Journal of Agricultural and Environmental Information Systems Pub Date : 2019-01-01 DOI:10.4018/978-1-5225-5088-4.CH009

M. Tasçioglu, D. Yener

{"title":"地理信息系统在市场营销和旅游管理中的价值和范围","authors":"M. Tasçioglu, D. Yener","doi":"10.4018/978-1-5225-5088-4.CH009","DOIUrl":null,"url":null,"abstract":"Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.","PeriodicalId":54004,"journal":{"name":"International Journal of Agricultural and Environmental Information Systems","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Value and Scope of GIS in Marketing and Tourism Management\",\"authors\":\"M. Tasçioglu, D. Yener\",\"doi\":\"10.4018/978-1-5225-5088-4.CH009\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.\",\"PeriodicalId\":54004,\"journal\":{\"name\":\"International Journal of Agricultural and Environmental Information Systems\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2019-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Agricultural and Environmental Information Systems\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-5225-5088-4.CH009\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Agricultural and Environmental Information Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-5088-4.CH009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS","Score":null,"Total":0}

引用次数: 1

摘要

地理信息系统(GIS)是存储和分析基于位置的数据的系统。地理信息系统起源于传统的制图技术，即简单地用铅笔和木板绘制地图。随着计算机技术的采用，地理信息系统进一步发展成为一个地理参考动态信息系统，今天可以被认为是一个多学科的工具，它连接了不同的学科，如地理学、计算机科学、遥感、土木工程、统计学、市场营销和其他社会和行为科学。本章对GIS进行了定义，详细阐述了GIS的重要性和功能。阐述了地理信息系统在市场营销中的应用，特别是地理信息系统在市场营销理论中的发展。此外，本文还探讨了地理信息系统在旅游管理中的价值和范围，以期了解地理信息系统在旅游业中的应用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Value and Scope of GIS in Marketing and Tourism Management

Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

International Journal of Agricultural and Environmental Information Systems COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS-

CiteScore

6.70

自引率

0.00%

发文量