Eleanor E. Cranmer , M.C. tom Dieck , Timothy Jung
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The role of augmented reality for sustainable development: Evidence from cultural heritage tourism
Issues of sustainability have gained interest and priority, examining ways organisations can protect environmental and cultural heritage, whilst addressing stakeholders' needs. Research exploring the role of Augmented Reality (AR) for sustainable tourism development has been limited. This study adopts the Triple Bottom Line (TBL) framework, to explore how AR can improve tourism attraction sustainability and create business benefits beyond enhanced visitor experiences. A UNESCO-recognised small cultural heritage tourism attraction in the UK was selected as a case study. Adopting a stakeholder approach, 50 interviews were conducted and analysed using thematic analysis. This study reveals AR presents strategic opportunities to achieve social, economic, and environmental sustainability, extending the current understanding of the TBL in a small tourism business context. We propose AR as a tool to help tourism attractions ensure their long-term viability and sustainability, and the findings provide important insight into how to achieve this.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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