英语杂志广告中的修辞大师:符号学的话题载体研究

IF 0.3 0 LANGUAGE & LINGUISTICS

Taiwan Journal of Linguistics Pub Date : 2005-06-01 DOI:10.6519/TJL.2005.3(1).2

Jian-Shiung Shie

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引用次数: 3

摘要

本文研究了英语杂志广告中的三种主要修辞手法(明喻、暗喻和转喻)，采用符号学的话题载体方法对这三种修辞手法进行了识别和分析。本研究的目的有两个:一是看(ⅰ)主题载体法是否可以解释英语杂志广告中的三种修辞手法;二是看这三种修辞手法是否出现在独立的短语中，就像它们出现在完整的从句中一样。由此得出结论:符号学主题载体法及其衍生的复杂修辞概念一般适用于英语杂志广告中的三种修辞，并且具有完整子句形式的修辞的每一种类型和子类型也可以采用独立短语的形式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Master Tropes in English Magazine Advertisements: A Semiotic Topic-Vehicle Approach

This paper investigates three master tropes (viz, simile, metaphor, and metonymy) in English magazine ads, taking a semiotic topic-vehicle approach to identify and analyze the three tropes. The purpose of the investigation is twofold: to see (ⅰ) if the topic-vehicle approach can account for the three tropes in English magazine ads and (ⅱ) if the three tropes occur in independent phrases the same as they occur in complete clauses. It is concluded that the semiotic topic-vehicle approach, including the concept of complex tropes derived from it, is generally applicable to the three tropes in English magazine ads and that every type and subtype of a trope assuming the form of a complete clause can also take the form of an independent phrase.

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来源期刊

Taiwan Journal of Linguistics LANGUAGE & LINGUISTICS-

CiteScore

0.40

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： Taiwan Journal of Linguistics is an international journal dedicated to the publication of research papers in linguistics and welcomes contributions in all areas of the scientific study of language. Contributions may be submitted from all countries and are accepted all year round. The language of publication is English. There are no restrictions on regular submission; however, manuscripts simultaneously submitted to other publications cannot be accepted. TJL adheres to a strict standard of double-blind reviews to minimize biases that might be caused by knowledge of the author’s gender, culture, or standing within the professional community. Once a manuscript is determined as potentially suitable for the journal after an initial screening by the editor, all information that may identify the author is removed, and copies are sent to at least two qualified reviewers. The selection of reviewers is based purely on professional considerations and their identity will be kept strictly confidential by TJL. All feedback from the reviewers, except such comments as may be specifically referred to the attention of the editor, is faithfully relayed to the authors to assist them in improving their work, regardless of whether the paper is to be accepted, accepted upon minor revision, revised and resubmitted, or rejected.