医疗发明营销策略的购买:外科医疗机器人

Q1 Social Sciences

International Journal of Data and Network Science Pub Date : 2023-01-01 DOI:10.5267/j.ijdns.2023.3.007

Daniella Awni Abu Yousef, Z. Alkhazali, R. Qawasmeh, Hareth Alshamayleh

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引用次数: 0

摘要

本研究旨在找出医疗发明的营销策略购买(外科医疗机器人)，研究采用描述性的方法，以适应研究的目的。该研究的样本包括(100)名参与者，其中(50)名是医疗器械公司的营销经理，(50)名是在约旦医院从事外科工作的医疗雇主。研究表明，约旦医院在医疗发明营销策略(营销网络、设计与执行、了解客户与促销)和购买外科医疗机器人方面的水平处于中等水平。研究表明，医疗发明营销策略(营销网络、设计和执行、了解客户和促销)对约旦医院购买(外科医疗机器人)有影响。该研究提出了许多建议，如努力提高人们对医疗机器人手术的认识，以及医疗设备公司努力获得有关医疗手术机器人的最大量信息，以提高患者对这种机器人的信心水平。

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Medical invention marketing strategies on buying: Surgical medical robot

The study aimed to identify the medical invention marketing strategies on buying (Surgical Medical Robot), the study used the descriptive approach to suit the purpose of the study. Sample of the study consisted of (100) participants divided (50) of marketing managers for the medical instrument companies and (50) medical employers related to working in surgery in the Jordanian hospitals. The study showed that the level of medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) and Buying Surgical Medical Robots in the Jordanian Hospitals were in the medium level. The study showed that the medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) have an impact on buying (Surgical Medical Robot) Jordanian hospitals. The study set of many recommendations as Work to raise awareness regarding medical robot surgery and Work by medical equipment companies to obtain the largest amount of information about the medical surgical robot, to increase the level of confidence of patients in this robot.

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