An Economic Analysis of Milk Marketing Pattern in Haryana

The findings revealed that the overall marketed surplus was around 84 per cent, and herd size, price of milk, operational land holding and family size were significant factors influencing the marketed surplus of milk. Approximately 65 per cent of milk was disposed of through four traditional marketing channels identified in the study region. The marketing efficiency of channel-II involving Producer-Creamery-Consumer was estimated to be the highest (2.24), with a producer’s share in the consumer’s rupee at 69.10 per cent. The study advocated for strengthening the market infrastructure and including a large number of dairy farmers under a consolidated network of production, marketing and distribution to improve the farmers' profit and develop the dairy sector. Keywords: Marketed surplus, marketing efficiency, multiple regression model, traditional marketing channels. JEL Codes: C81, Q12, Q13