评估金融服务中的消费者满意度

Q4 Social Sciences

Turkish Journal of Computer and Mathematics Education Pub Date : 2018-01-01 DOI:10.36893/tercomat.2018.v09i03.943-952

Dr. Rahul Raj

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引用次数: 0

摘要

在新的竞争激烈的市场中，企业必须为生存而竞争，建立和处理与客户的关系至关重要。客户满意度是任何持久关系的基石。由于快乐的构建与一个人与服务提供者的关系有关，因此在服务部门，评估被赋予了更大的权重。本文提供了一种方法来衡量消费者对银行服务的满意程度，并特别强调了一家印度银行。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Assessing Consumer Gratification in financial services

Establishing and handling relationships with clients is crucial in the new, aggressive marketplace where businesses must compete for existence. Client fulfillment is the cornerstone of any lasting connection. The evaluation is given even more weight in the service sector since the construct of pleasure is linked to the relationship one has with the service provider. This essay provides a methodology for measuring how satisfied consumers are with banking services, with a particular emphasis on an Indian bank.

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来源期刊

Turkish Journal of Computer and Mathematics Education Social Sciences-Education

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