Between “Scyllae” and “Charybdae”, or Theory’s Attempt in the Era of Research Practices

The article studies modern strategies of scientific liberal arts modeling using the ex-ample of the author’s theoretical complex. Special attention is paid to the problems of methodological reflection and metadisciplinary modeling. The metadisciplinarity of the theory is its ability to meet the criteria of a metalanguage for individual disciplines. The article discusses the author’s interrelated terms “synthetic text” (ST), “synthetic lingual personality” (SLP), “cognitive-pragmatic program” (CPP), applicable to the study of various areas of humanitarian knowledge. Modern cognitive science makes it possible to substantiate the possibility of incarnating a newly understood lingual personality in non-linguistic discursive zones. SLP appears as a semiotically under-stood “text of a subject in culture”. The structure of the artist’s lingual personality is determined by his basic cognitive-pragmatic program, conceptually indexing the en-tire space of ST. For example, exploring rock culture in this way, we get not a mechanical set of subtexts, but the possibility of a programmatic semiotic interpretation of the place and function of any significant ST element. And the notion of a CPP makes it possible to shift the emphasis from the discrepancy between the artist's personality and any “legend” about her to those mechanisms of self-understanding that are responsible for the production of texts and the artist’s very personality. The theo-retical complex ST / SLP / CPP also makes it possible to give a metadisciplinary de-scription of the socio-cognitive and communicative foundations of interpretation, while the entire system “interpreter – text” becomes the object of discursive modeling.