是时候在垃圾食品包装和广告上附加警告信息了:迈向长寿的一步。

Z. Ahmed, Y. Farjana
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引用次数: 0

摘要

当满足了我们不可剥夺的基本需求——食物、衣服、住所、教育和医疗——时,商业总是有利可图的。为了在激烈的竞争中生存和发展,每个公司都使用几种促销工具。对于一个产品的成功营销,通常使用四种促销工具:广告、促销、公共关系和直接营销。食品行业的营销政策以儿童和青少年为目标,每年仅广告支出就超过16亿美元。几乎所有针对年轻人的广告中出现的食品都是垃圾食品,一些研究表明,食品广告对年轻人的饮食习惯产生了实质性的影响,特别是增加了零食、快餐和加糖饮料的消费,从而提高了体重指数(BMI)[1,2]。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
It is Time to Obligate the Warning Messages on Junk Food Packages and Advertisements: A Step to live long.
Business is always profitable when it is done with our inalienable basic needsfood, clothing, shelter, education and healthcare. To survive and thrive in huge competition, every company uses several promotional tools. For successful marketing of a product, four promotional tools are typically usedadvertisement, sales promotion, public relation and direct marketing. The expenditure of food industry, whose marketing policy targets children and teenagers, is more than $1.6 billion per year for advertisement alone [1]. Nearly all foods featured in advertisements targeted towards young people are junk foods and several researches suggest that food advertising have substantial impact on dietary habit of the young, particularly on increased consumption of snacks, fast foods and sweetened beverages and hence elevated increase in body mass index (BMI) [1,2].
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