探索游客情感体验、目的地人格感知、满意度与行为意向的关系

IF 0.9 4区 心理学 Q3 PSYCHOLOGY, MULTIDISCIPLINARY
Psihologija Pub Date : 2022-01-01 DOI:10.2298/psi210626025k
S. Kovačić, Ivana Šagovnović
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引用次数: 0

摘要

游客的情感体验与目的地品牌个性感知之间的关系,目前还没有实证研究。此外,在理解情感体验、目的地个性、目的地满意度和行为意图如何在一个模型中相互作用方面存在文献空白。基于此,本研究的主要目的是分析游客如何?情绪体验影响目的地人格特质的感知,以及这两个构念与游客的关系?满意度和行为意图。为了探讨这一点,本研究以203名去过诺维萨德市的国内外游客为样本进行了调查,并应用结构方程模型(SEM)对假设模型进行了检验。结果证实了情绪体验在塑造目的地个性和目的地满意度方面的积极作用。目的地满意度和某些人格特质正向预测行为意向。本文讨论了理论和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring the relationship between tourists’ emotional experience, destination personality perception, satisfaction and behavioral intentions
The relationship between tourists' emotional experience and perception of destination brand personality, has not been empirically explored before. Moreover, there is a literature gap in understanding how emotional experience, destination personality, destination satisfaction, and behavioral intentions, interact together in one model. Based on this, the principal aim of this study is to analyze how tourists? emotional experience affects the perception of destination personality traits, as well as how these two constructs relate to tourists? satisfaction and behavioral intentions. In order to explore this, the survey was conducted on a sample of 203 domestic and international tourists, who have visited the city of Novi Sad, while Structural Equation Modeling (SEM) was applied to test the hypothesized model. The results confirmed the positive role of emotional experience in shaping destination personality and destination satisfaction. Destination satisfaction and certain personality traits positively predicted behavioral intentions. Theoretical and managerial implications are discussed in the paper.
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来源期刊
Psihologija
Psihologija PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
2.10
自引率
8.30%
发文量
20
审稿时长
24 weeks
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