Cultura y cambio organizacional de las PyMES en la ciudad de Rio Gallegos

The main objective of the research project is to develop an organizational change management model for SME entrepreneurs in the city of Rio Gallegos, in order to improve their competitiveness and organizational development without losing sight of their cultural and cultural typology given the Map Model Cultural entrepreneurs characterized in previous project 29A-249. The same is a continuity of initiated investigations, using as a methodological framework the design of descriptive, non-experimental, cross-descriptive research. Based on the use of primary and secondary sources, results were obtained from those entrepreneurs who, through experience and a "hunter" mentality, have undergone a process of change, are transitioning or expect to experience processes of change in the sector in which they operate. . Flexibility, speed and adaptation to the environment are fundamental for survival. For this, the results show that they have based their existence on the transit of a culture based on change as a constant factor in modern times. The study, observation and analysis carried out in this project allows us to identify the synergy capacity of some of the local entrepreneurs with unquestionable success in the management of companies. Although each SME has particular characteristics, given its culture, it has been demonstrated that adapting, renewing and being willing to unlearn what has been learned in order to learn to learn and locate as part of the management the permanent challenge to the knowledge of them and their collaborators makes possible the success and growth of the local company.