拼车应用采用里程系统的建议

IF 0.1 Q4 MANAGEMENT
Morgana Brazil Santos, Eduardo Oliveira Teles, Marcelo Santana Silva, M. Araújo, A. Souza, F. Cruz
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引用次数: 0

摘要

共享经济已成为实实在在的现实。这种类型的经济引入了一种新的消费形式,人们更喜欢租用、借贷或分享,而不是购买。为了研究这一日益普遍的现象,本研究分析了拼车的主要应用,并提出了实施忠诚计划的技术充分性,旨在推广和激励这种类型的服务。这是一项技术性的、探索性的文献调查研究。三个汽车共享应用程序进行比较,以验证所选应用程序的适用性。为了验证提案,进行了模拟。可以核实的是,里程系统的使用可以作为一种支付方式纳入应用程序。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Proposta de adoção de sistema de milhagem por aplicativos de carona
Shared economy is a tangible reality today. This type of economy has introduced a new form of consumption, one in which people prefer to rent, borrow or share rather than buy. With the intention of studying this increasingly present phenomenon, this research analyzes the main applications of carpool and proposes a technological adequacy for implementation of loyalty program aiming at the popularization and incentive of this type of service. It is a research of a technological nature, exploratory with a bibliographical survey. Three car sharing applications were compared seeking to verify the suitability of the chosen applications. For proposal validation purposes simulations were performed. It was possible to verify that the use of mileage systems can be included as a form of payment in the applications.
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