Práticas de gestão do conhecimento em comércio eletrônico do segmento de vestuário e acessórios

The objective of the present research was to identify the knowledge management practices in micro, small and medium e-commerce companies in the clothing and accessories sector in the city of Maringa-PR. The study is exploratory and descriptive. The occurrence of knowledge management practices was analyzed through the use of a questionnaire translated and adapted from the Vietnamese thesis Nguyen (2011). Within the universe surveyed, there were twenty-nine legal entities having the profile of micro, small and medium enterprises, out of a total of thirty-one organizations in the clothing and accessories sector in activity in the municipality under investigation. Knowledge management practices were identified that, even if used at an early stage, were considered as essential for the sustainability of the companies due to the global competitive market in which they are inserted. The data collected also allowed us to observe that the following stages of the Bukowitz and Williams KM cycle are present in the companies participating in the research: the first stage (to obtain and use knowledge); the second stage (learn); the third stage (contribute); the fifth step (build and maintain). All of these stages had a strong presence level.