A atividade conceito do front end da inovação: uma busca sistemática da literatura

Innovation is consolidated as a key factor for leading companies in the development of new products. Many aspects are related to the term innovation, one of them is the understanding its process. In this way, in the innovation process, several authors explain that the initial phases, called Front End of innovation, are decisive for new products to be accepted in the market. To do so, the Concept, which is one of the activities of the Front End, should receive special attention, as it is the last phase before new products are developed. The objective of this work is to review the literature through a systematic search, with the help of two databases, where the focus is on Concept.  It is expected that it will help to identify research opportunities on the subject. The results show that the published works are concentrated in a few countries and that the publications peaked in the year 2016. Thus, this research may come as an aid in the discussion on the theme Concept, given its importance to the Front End of innovation.