Development of a methodology for assessing the investment attractiveness of regional economic entities of the electrotechnical cluster

The functioning of domestic enterprises in modern conditions is becoming more complicated due to the sanctions imposed on Russia. Constant monitoring of the level of investment attractiveness of enterprises contributes, firstly, to identifying the most vulnerable aspects of the development of the enterprise and making management decisions to eliminate them; secondly, to attracting external investment for the further development of the enterprise. The purpose of this study is to develop a methodology for assessing the level of investment attractiveness of the electrical industry enterprises in the region and its application to the economic entities of the region. A comparative analysis of existing methods for assessing the investment attractiveness of enterprises is used to determine the initial indicators, considering the specifics of the activities of the enterprises under study. With the help of a component analysis of the selected 14 initial indicators, such as the coefficient of financial independence, the coefficient of financial stability, the coefficient of provision with own working capital, the solvency of the enterprise, the coefficient of current liquidity, economic profitability, net profitability, profitability of inventories, profitability of non-current assets, profitability of current assets, turnover of equity, turnover of inventories, turnover of accounts receivable, etc. turnover of accounts payable, a group of three enlarged and independent factors is identified. According to the method of potential functions, functional dependencies are determined both within the factors and the factors themselves, according to which the level of investment attractiveness of the leading enterprises of the electrical industry in the region is estimated. From the authors’ point of view, the weighting coefficients of the obtained potential functions can be used by the management of enterprises as levers of influence on the level of investment attractiveness of an economic entity, especially in the conditions of the economic crisis in the country and changes in the ruble exchange rate against foreign currencies.