FATORES QUE INFLUENCIAM A COMPETITIVIDADE NA PRODUÇÃO ORGÂNICA NO VALE DO RIO CUIABÁ EM MATO GROSSO

The act of producing according to nature using only renewable resources was becoming extinct due to the great industrial revolution marked using industrialized products even in the field. The market of organic products in Mato Grosso is in its initial stage, however, there is the perspective of generating aggregate income allowing the development of the region. The general objective of this study is to present the panorama of the competitiveness of the organic market on the perspective of the producer. To obtain data, a questionnaire with closed questions was applied to the organic producers of the Cuiaba River Valley. During the field research, the opinions and perceptions of the producer were collected and recorded in the reliable way of their narrative, making use of the mixed method of data analysis, being carried out the strategy of concomitant triangulation of the data for the accomplishment of validation of the data. The population was identified through the certifier and the Ministry of Agriculture Livestock and Supply - MAPA as 14 producers, in this investigation 12 producers were willing to respond. Regarding socioeconomic data, most of the producers are in the municipality of Pocone - MT and their family income is up to R$ 1,908.00. The organic market in the region has certain competitive advantages such as the possibility of commercialization of the organic product by greater value added in relation to the traditional product, the presence of specialized technicians to support the production, the endogenous perception of the producers that the organic market is competitive.