NORMATIVE EVALUATION IN SCIENTIFIC DISCOURSE

This article is devoted to the statement of the normative evaluation principles in the field of professional communication. The aim of the study is to formulate the normative evaluation principles in the German-language scientific discourse from a cognitive point of view. The theoretical task of the work is to model the patterns of existence in the mind of human’s normative evaluation; the practical significance lies in the review of linguistic means used to objectify various aspects of normative evaluation in the field of professional communication. The materials of the research were the examples from scientific and popular science articles. The main research method is contextual analysis, which guides the transition of thought from parts to the general meaning; the authors used elements of definitional analysis and a modeling method allowing to reflect the sequence of cognitive operations in a visual form. A comprehensive analysis of the examples allowed formulating a number of normative evaluation principles. The fundamental logical operations determining the expression of knowledge about the norm are comparison and prediction of the result. The established degree of the evaluated object conformity to the norm predetermines a person’s schematized knowledge of the coincidence with it or deviation from it.