组织传播与移动媒体:机遇与挑战

Q4 Social Sciences

Comunicacao Midia e Consumo Pub Date : 2017-04-26 DOI:10.18568/CMC.V14I39.1194

C. M. C. A. Mantovani, Maria Aparecida Vasconcelos Moura

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引用次数: 1

摘要

本文旨在反思各种媒体和媒介(尤其是移动媒体)如何为组织与其利益相关者(尤其是最终客户)之间的互动带来新的可能性。通过扩展主题与品牌之间的接触点，数字媒体的存在和几乎持续的使用最终要求组织沟通开始思考并提出新的策略来接近和联系利益相关者。本文将根据中介化流动理论带来的反思，提出并讨论一些倡议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Comunicação organizacional e mídias móveis: possibilidades e desafios

The article seeks to reflect on how the variety of media and mediations (especially mobile media) brought new possibilities for interaction between organizations and their stakeholders, in particular the end customers. By extending the touchpoints between the subjects and the brands, the presence and the almost constant use of digital media end up demanding that organizational communication starts thinking and proposing new strategies to approach and relate with stakeholders. Some initiatives will be presented and discussed here and based upon the reflections brought by mediatization e mobility theories.

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.