Women and Health Promotion: Implications for Obesity Prevention in the Family and Beyond

The paper analyses the increase in childhood obesity not only for biological causes as well as for factors inextricably bound up with a range of social and cultural elements, such as dietary habits, social and local backgrounds, family and gender customs. The work presents the results of a qualitative research. The research shows how can contribute to obesity prevention by identifying ways to pay greater attention to health education and health promotion to address the phenomenon of obesity. Our core argument is that these approaches to increasing options for healthy eating and physical activity should be linked to strategies that account for, or directly address, the role of women in the transfer of knowledge, and education about correct behaviours and practices in the family and school context.