社交媒体营销与时尚界:确定建立消费者品牌关系和塑造消费者品牌感知的决定因素

{"title":"社交媒体营销与时尚界:确定建立消费者品牌关系和塑造消费者品牌感知的决定因素","authors":"Virtika Singhal, Vandana Ahuja","doi":"10.1504/ijmp.2023.10052972","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35361,"journal":{"name":"International Journal of Management Practice","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Social media marketing and the world of fashion: identification of determinants for building consumer brand relationship and shaping consumer brand perception\",\"authors\":\"Virtika Singhal, Vandana Ahuja\",\"doi\":\"10.1504/ijmp.2023.10052972\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":35361,\"journal\":{\"name\":\"International Journal of Management Practice\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Management Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijmp.2023.10052972\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Management Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijmp.2023.10052972","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}