顾客体验、满意度和购买意愿的决定因素

Q4 Business, Management and Accounting

International Journal of Management Practice Pub Date : 2023-01-01 DOI:10.1504/ijmp.2023.10052016

Swati Bhatnagar, Rajan Yadav

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store

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来源期刊

International Journal of Management Practice Business, Management and Accounting-Business and International Management

CiteScore

1.20

自引率

0.00%

发文量

期刊介绍： There is a burgeoning development of theories but unfortunately very few make it into management practice. Explanations for this are many and varied but can be classified into two major reasons: theories that are too narrow and far removed from the realities and intricacies of the world of practice, and second sound theories which are unfortunately written and discussed in a manner that confines them to forever live in the confines of academic corridors. IJMP focuses on the pragmatics of informing management action and practice. This requires translating existing theories into forms that are relevant, digestible and amenable to practical action as well as developing new insights by developing and examining leading edge managerial practices to enhance organisational performance.