Designing an organisational virtuousness model in the service organisations (case study: Iran Touse'e Ta'avon Bank)

The present study aimed at designing an organisational virtuousness model in the service organisations (case study: Iran Touse'e Ta'avon Bank). The methodology used in this study was the mixed method with sequential (qualitative-quantitative) explorative strategy. The qualitative phase began with a data-driven thematic analysis (inductive) approach, using purposeful sampling method and interviewing with 12 working managers of Touse'e Ta'avon Bank. Then the basic organising and global themes were identified by encoding the interviews. Designing the model, 384 employees of Touse'e Ta'avon Bank were selected by using a simple random sampling method in order to test the proposed model. Then, they were asked to complete the questionnaire. The data were analysed in the quantitative phase by modelling the structural equations with partial least squares (PLS-SEM). The results showed that though many researchers are concerned about extra-organisational factors and their effects on virtuous ethics in organisations, the most important cause is disregarding the ethical principles and the concept of virtuous ethics in the organisations and their daily activities.