国际化对新兴经济体企业绩效的影响:战略资源决策的调节作用

IF 4.9 2区 管理学 Q1 BUSINESS
Nilay Bıçakcıoğlu-Peynirci, R. Morgan
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引用次数: 5

摘要

本文研究了新兴市场企业的战略资源决策(关于闲置资源和战略营销的二元性)如何影响国际化与企业绩效之间的关系。在资源基础观点的基础上,作者综合了两种占主导地位但又存在分歧的观点来解释国际化文献中各自的资源松弛优势和劣势:灵活能力观点和有效能力观点。他们还探讨了战略营销双元性的调节作用。战略营销双元性包括一系列营销活动,包括开发主导行为和探索主导行为。作者利用2005年至2018年期间1683个公司年度观察样本的数据对假设的关系进行了实证检验,发现不同形式的资源松弛对国际化与绩效之间的关系产生了截然不同的影响。研究结果有力地证明了未吸收的闲置资源对国际化-绩效关系具有正向调节作用,而已吸收的闲置资源对国际化-绩效关系具有负向调节作用。作者还发现战略营销双元性的调节作用不显著,这表明无论企业在新兴经济体中的战略重点是探索主导型还是利用主导型,国际化都会导致更高的企业绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unbundling the Effects of Internationalization on Firm Performance in Emerging Economies: The Moderating Effects of Strategic Resource Decisions
The authors investigate how strategic resource decisions—regarding slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging-market firms. Drawing on the resource-based view, the authors synthesize two dominant, yet divergent, perspectives that explain the respective resource slack advantages and liabilities in the internationalization literature: the flexible capacity and the efficient capacity perspectives. They also explore the moderating role of strategic marketing ambidexterity, which comprises a bundle of marketing activities covering both exploitation-dominant actions and exploration-dominant actions. The authors empirically examine the hypothesized relationships with data from a sample of 1,683 firm-year observations for the period between 2005 and 2018 and find that distinct forms of resource slack have contrasting effects on the relationship between internationalization and performance. The results provide strong evidence for a positive moderation effect of unabsorbed slack resources and a negative moderation effect of absorbed slack resources on the internationalization–performance relationship. The authors also find a nonsignificant moderating effect of strategic marketing ambidexterity, demonstrating that internationalization results in higher firm performance regardless of the firm’s exploration-dominant or exploitation-dominant strategic emphasis in emerging economies.
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来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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