消费者眼中的欧洲男子俱乐部足球:电视转播需求的决定因素

IF 1.8 3区经济学 Q2 ECONOMICS

Journal of Sports Economics Pub Date : 2022-12-14 DOI:10.1177/15270025221143982

Anthony Macedo, M. Ferreira Dias, P. Mourão

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引用次数: 0

摘要

利用陈述偏好，本研究估计了当前欧洲男子俱乐部足球比赛和假设的欧洲超级联赛的电视转播需求的决定因素。结果表明，随着消费者的兴趣水平、比赛的可接近性以及消费者是参加该比赛的俱乐部的粉丝，大多数比赛的需求都会增加。结果不确定性假设没有得到支持，因为感知到的竞争平衡并不会增加大多数竞争的需求。相反地，玩家对游戏质量的认知往往是更重要的需求驱动因素，能够影响更多的竞争并产生更大的影响。

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European Men's Club Football in the Eyes of Consumers: The Determinants of Television Broadcast Demand

Using stated preferences, this study estimates the determinants of television broadcast demand for current European men's club football competitions and a hypothetical European Super League. The results suggest that demand increases for most competitions with the consumer's level of interest, the accessibility to the matches, and the consumer being fan of a club playing in that competition. No support to the uncertainty-of-outcome hypothesis is found, as perceived competitive balance does not increase demand for most competitions. Conversely, the perception of quality of game played tends to be a more important driver of demand, influencing more competitions and having a larger impact.

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来源期刊

Journal of Sports Economics Multiple-

CiteScore

3.20

自引率

17.60%

发文量

期刊介绍： Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.