时尚零售——过去、现在和未来

IF 2.1 Q2 MATERIALS SCIENCE, TEXTILES
H. McCormick, Joan Cartwright, Patsy Perry, L. Barnes, S. Lynch, Gemma Ball
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引用次数: 95

摘要

本期《纺织进步》回顾了时尚零售业由于万维网和信息通信技术(ICT)的应用而发展起来的方式。因此,本报告首先考虑了时尚零售业的演变,分析了零售业态、全球战略、新兴和发展中经济体,以及威胁和推动时尚零售市场增长的因素。报告的第二部分探讨了全渠道零售的出现,分析了自采用互联网以来零售业是如何进步和发展的,以及诸如移动商务(m-commerce)、在线数字可视化、店内和自助服务技术等信息通信技术如何被证明支持了时尚零售业的发展和扩张。本文最后对未来的研究机会提出了建议,以更好地了解信息通信技术和全渠道零售的影响,从而有可能增加和发展对该部门发展方式的认识和理解,并为已经创新和竞争的行业提供新的动力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Fashion retailing – past, present and future
This issue of Textile Progress reviews the way that fashion retailing has developed as a result of the application of the World Wide Web and information and communications technology (ICT) by fashion-retail companies. The review therefore first considers how fashion retailing has evolved, analysing retail formats, global strategies, emerging and developing economies, and the factors that are threatening and driving growth in the fashion-retail market. The second part of the review considers the emergence of omni-channel retailing, analysing how retail has progressed and developed since the adoption of the Internet and how ICT initiatives such as mobile commerce (m-commerce), digital visualisation online, and in-store and self-service technologies have been proven to support the progression and expansion of fashion retailing. The paper concludes with recommendations on future research opportunities for gaining a better understanding of the impacts of ICT and omni-channel retailing, through which it may be possible to increase and develop knowledge and understanding of the way the sector is developing and provide fresh impetus to an already-innovative and competitive industry.
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来源期刊
TEXTILE PROGRESS
TEXTILE PROGRESS MATERIALS SCIENCE, TEXTILES-
CiteScore
4.90
自引率
6.70%
发文量
1
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