酒庄旅游体验测度:整体尺度发展研究

IF 1.1 4区农林科学 Q4 FOOD SCIENCE & TECHNOLOGY

Ciencia E Tecnica Vitivinicola Pub Date : 2023-01-01 DOI:10.1051/ctv/ctv20233802095

Yuqing Zhang, Hoffer Lee, Kate Mingjie Ji

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引用次数: 0

摘要

在后新冠肺炎时代，中国度假者对户外休闲或乡村旅游表现出了浓厚的兴趣，生态旅游显著增加。品酒和相关的体验已经超越了消费，变得更加体验和复杂。为了更好地捕捉这种不断深化但尚未得到充分重视的体验，本研究开发了一个多项目量表来衡量葡萄酒旅游体验。量表基于Pine and Gilmore(1998)的体验经济模型，涵盖逃避主义、娱乐、美学、教育、新奇和享乐主义六个维度。该量表衡量了与新时代葡萄酒旅游相关的广泛体验。因此，它为酒庄更好地营销他们的产品提供了修订和相关的市场情报。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Measuring winery tourism experience: a holistic scale development study

In the post-COVID-19 era, Chinese holiday seekers have shown significant interest in outdoor leisure opportunities or rural tourism, with a notable increase in enotourism. Wine tasting and related experiences have extended beyond consumption to become more experiential and sophisticated. To better capture this deepening yet under-addressed experience, this study developed a multi-item scale to measure wine tourism experiences. The scale covers six dimensions, namely escapism, entertainment, esthetics, education, novelty and hedonism, which are based on Pine and Gilmore’s (1998) experience economy model. The scale measures a wide breadth of experiences that are associated with wine tourism in the new era. Hence, it provides revised and pertinent market intelligence for winery to better market their products.

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来源期刊

Ciencia E Tecnica Vitivinicola Agricultural and Biological Sciences-Food Science

自引率

12.50%

发文量

期刊介绍： Ciência e Técnica Vitivinícola (Journal of Viticulture and Enology) is an international journal that publishes original articles, research notes and review articles, written in Portuguese or in English, on the various fields of the science and technology of vine and wine: Viticulture, Enology and Vitivinicultural economy.