Creativity in an Affective Context

Abstract. Everyday life often requires considerable creativity in dealing with challenging circumstances. This implies that creativity regularly operates in an affective context, however, this “C” of creativity is rarely addressed in contemporary research. In this brief review article, we address some important milestones in this nascent field of research. Starting with early accounts on emotional creativity, we discuss seminal research intertwining creativity and mood states, and finally introduce two recent developments in this field: reappraisal inventiveness as the capacity to generate manifold cognitive reappraisals for aversive situations, and malevolent creativity as creative ideation intentionally used to damage others. We discuss the conceptual origins of reappraisal inventiveness and malevolent creativity and provide an extensive review of past behavioral and neuroscientific findings regarding these differently motivated instances of affective creativity. Additionally, novel pilot findings and prospects on both lines of research will be provided, which may help to advance investigations into more real-world applications of creative cognition.