A unitised fund approach to with-profit business

The paper traces the history of the development of a with-profit system for a specialist unit-linked office. The marketing problem, to which this was the chosen solution, is discussed and a number of possible future developments are then considered. The second half of the paper is devoted to discussion of the question of matching assets and liabilities for the range of products developed. Although the paper deals with developments in a particular office the authors' intention is to provide a different perspective on the problems associated with conventional with-profit business which will be of more general interest.