How archival studies and knowledge management practitioners describe the value of research: assessing the “quiet” archivist persona

The archivist persona is frequently described in terms of passive, introverted attributes, which are then viewed as contributing to critical concerns for the sector, such as a lack of visibility, perceived effectiveness, and funding. This study is the first to assess the archivist persona through a discourse analysis, examining the usage of words promoting value and positive benefits in archival studies publications. Titles and abstracts from research articles published in five prominent journals between 2015 and 2019 were analysed for a set of 57 words connoting value or valuable benefits, including terms such as “innovative”, “positive”, and “strategic.” An identical analysis of research articles published in five knowledge management (KM) publications over the same timeframe was also completed in order to provide a comparative dataset from an adjacent, yet more corporate-embedded information practice. The results demonstrate that archival studies researchers use value words to promote the benefits of their research, but do so at a significantly lower frequency and density when compared to KM. A qualitative analysis of the results shows that archivists leverage a passive lexicon to promote value and benefits, relying on generic adjectives and indirect claims, whereas the lexicon of KM communicates direct, actionable outcomes that more readily align with business stakeholders’ priorities. These findings suggest practical communications recommendations for the archives sector, which could enhance business stakeholders’ perceptions of archivists and the value of archival work.