基于大数据分析和人工智能的创业和留住客户资源管理项目

Q1 Business, Management and Accounting
Pham Quang Huy , Shavkatov Navruzbek Shavkatovich , Zulkiflee Abdul-Samad , D.K. Agrawal , K.M. Ashifa , Mahendran Arumugam
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引用次数: 0

摘要

在竞争日益激烈的行业中,留住客户正变成一个评估中心。由于留住客户很难,而他们很容易更换品牌,因此留住客户的想法已成为销售行业的研究主题。由于企业生成数据的处理能力快速增长,传统的人力资源管理系统无法对数据进行管理和分析。这项探索提出了人力资产方面的新策略——利用人工智能(AI)程序,为小型新公司业务的高管及其客户提供服务。将基于二次核向量机强化径向模糊决策的行为模式分析用于人力资源管理和客户关系保持。在预测精度、曲线下面积(AUC)、平均精度、灵敏度和二次归一化平方误差方面,基于创业的各种人力资源数据集是实验分析的对象。该技术的预测准确率为98%,AUC为89%,平均精度为83%,灵敏度为66%,二次归一化平方误差为59%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Resource management projects in entrepreneurship and retain customer based on big data analysis and artificial intelligence

Retaining clients is turning into an estimation center in an industry with expanding rivalry. Because it is difficult to keep customers and easy for them to switch brands, the idea of customer retention has become the subject of research in the sales industry. Traditional human resource management systems are unable to manage and analyze data because of the rapid growth of enterprise-generated data's processing capacity. This exploration proposes novel strategy in human asset the executives for little new company business with their client hold utilizing Artificial intelligence (AI) procedures. Behavioral pattern analysis based on reinforcement radial fuzzy decision with quadratic kernel vector machine is utilized here for human resource management and customer relationship retention. In terms of prediction accuracy, area under the curve (AUC), average precision, sensitivity, and quadratic normalized square error, various human resource datasets based on entrepreneurship are the subjects of the experimental analysis. The proposed technique attained prediction accuracy of 98%, AUC of 89%, average precision of 83%, sensitivity of 66%, quadratic normalized square error of 59%.

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来源期刊
Journal of High Technology Management Research
Journal of High Technology Management Research Business, Management and Accounting-Strategy and Management
CiteScore
5.80
自引率
0.00%
发文量
9
审稿时长
62 days
期刊介绍: The Journal of High Technology Management Research promotes interdisciplinary research regarding the special problems and opportunities related to the management of emerging technologies. It advances the theoretical base of knowledge available to both academicians and practitioners in studying the management of technological products, services, and companies. The Journal is intended as an outlet for individuals conducting research on high technology management at both a micro and macro level of analysis.
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