阿联酋对可持续发展、气候紧急情况和Z世代消费者行为的认识

IF 3.7 Q2 ENVIRONMENTAL SCIENCES
Suja Pradeep , Meenakshy Pradeep
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引用次数: 1

摘要

本研究以阿布扎比当地一所大学为研究人群,调查了阿联酋Z世代大学生对可持续时尚的态度和行为。文献综述强调了Z世代的可持续性主张与他们实际的环保行为之间的潜在差距。该研究旨在通过将该研究与一个中东商业街时尚品牌联系起来,来探索这一差距。本研究采用阿曾的计划行为理论和斯特恩的价值信念规范理论进行研究设计。利用定性和定量的初级研究方法来解决研究差距。调查数据使用SPSS进行分析,并采用相关、交叉表、频率表和数据透视表等统计分析技术。采用专题分析法对定性访谈数据进行分析。研究结果表明,选择该品牌的主要原因是谦逊、价格和时尚,而不是其可持续性吸引力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Awareness of sustainability, climate emergency, and generation Z's consumer behaviour in UAE

This research investigates the attitudes and behaviors of Generation Z university students in the UAE towards sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap between the sustainability claims of Generation Z and their actual pro-environmental behaviour. The research aims to explore this gap by connecting the study to a Middle Eastern high-street fashion brand. The study uses components of Ajzen's Theory of Planned Behaviour and Stern's Value Belief Norm Theory to design the research. The research gap is addressed using both qualitative and quantitative primary research methods. The survey data are analyzed using SPSS, with statistical analysis techniques such as correlation, cross-tabulation, frequency tables, and pivot tables. Thematic analysis is used to analyse the qualitative interview data. The findings suggest that the primary reasons for choosing the brand are modesty, price, and fashion, rather than its sustainability appeal.

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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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