EXPRESS:竞争与虚拟定价规制

IF 11.5 1区管理学 Q1 BUSINESS

Journal of Marketing Pub Date : 2023-03-06 DOI:10.1177/00222429231164640

Richard Staelin, Joel E. Urbany, Donald Ngwe

引用次数: 0

摘要

50年前，美国联邦贸易委员会(FTC)停止执行其虚构的参考定价指导方针，强调价格的搜索质量，并相信竞争会影响市场。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EXPRESS: Competition and the Regulation of Fictitious Pricing

Fifty years ago, the Federal Trade Commission (FTC) stopped enforcing its fictitious reference pricing guidelines, emphasizing the search qualities of price and the belief that competition would dr...

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来源期刊

Journal of Marketing BUSINESS-

CiteScore

24.10

自引率

5.40%

发文量

期刊介绍： Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.