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EXPRESS:将产品放在促销产品旁边的消极和积极后果

IF 11.5 1区 管理学 Q1 BUSINESS
Journal of Marketing Pub Date : 2023-04-12 DOI:10.1177/00222429231172111
Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, Chris Janiszewski
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引用次数: 0

摘要

本研究调查了快速消费品的价格促销如何影响零售货架/在线展示中替代产品的销售。对超市酸奶数据的分析…
本文章由计算机程序翻译，如有差异，请以英文原文为准。

EXPRESS: The Negative and Positive Consequences of Placing Products Next to Promoted Products

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EXPRESS: The Negative and Positive Consequences of Placing Products Next to Promoted Products
This research investigates how a price promotion on a fast-moving consumer good influences the sales of substitute products in a retail shelf/online display. An analysis of supermarket yogurt data ...
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来源期刊
Journal of Marketing
Journal of Marketing BUSINESS-
CiteScore
24.10
自引率
5.40%
发文量
49
期刊介绍： Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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