Amit Kumar, Som Sekhar Bhattacharyya, Bala Krishnamoorthy
{"title":"组织人工智能技术部署能力中的自动化增强悖论实现经济效益和社会效益同步的实证研究","authors":"Amit Kumar, Som Sekhar Bhattacharyya, Bala Krishnamoorthy","doi":"10.1108/jeim-09-2022-0307","DOIUrl":null,"url":null,"abstract":"PurposeThe purpose of this research study was to understand the simultaneous competitive and social gains of machine learning (ML) and artificial intelligence (AI) usage in organizations. There was a knowledge hiatus regarding the contribution of the deployment of ML and AI technologies and their effects on organizations and society.Design/methodology/approachThis study was grounded on the dynamic capabilities (DC) and ML and AI automation-augmentation paradox literature. This research study examined these theoretical perspectives using the response of 239 Indian organizational chief technology officers (CTOs). Partial least square-structural equation modeling (PLS-SEM) path modeling was applied for data analysis.FindingsThe results indicated that ML and AI technologies organizational usage positively influenced DC initiatives. The findings depicted that DC fully mediated ML and AI-based technologies' effects on firm performance and social performance.Research limitations/implicationsThis study contributed to theoretical discourse regarding the tension between organizational and social outcomes of ML and AI technologies. The study extended the role of DC as a vital strategy in achieving social benefits from ML and AI use. Furthermore, the theoretical tension of the automation-augmentation paradox was explored.Practical implicationsOrganizations deploying ML and AI technologies could apply this study's insights to comprehend the organizational routines to pursue simultaneous competitive benefits and social gains. Furthermore, chief technology executives of organizations could devise how ML and AI technologies usage from a DC perspective could help settle the tension of the automation-augmentation paradox.Social implicationsIncreased ML and AI technologies usage in organizations enhanced DC. They could lead to positive social benefits such as new job creation, increased compensation to skilled employees and greater gender participation in employment. These insights could be derived based on this research study.Originality/valueThis study was among the first few empirical investigations to provide theoretical and practical insights regarding the organizational and societal benefits of ML and AI usage in organizations because of their DC. This study was also one of the first empirical investigations that addressed the automation-augmentation paradox at the enterprise level.","PeriodicalId":47889,"journal":{"name":"Journal of Enterprise Information Management","volume":"19 10","pages":""},"PeriodicalIF":7.4000,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Automation-augmentation paradox in organizational artificial intelligence technology deployment capabilities; an empirical investigation for achieving simultaneous economic and social benefits\",\"authors\":\"Amit Kumar, Som Sekhar Bhattacharyya, Bala Krishnamoorthy\",\"doi\":\"10.1108/jeim-09-2022-0307\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"PurposeThe purpose of this research study was to understand the simultaneous competitive and social gains of machine learning (ML) and artificial intelligence (AI) usage in organizations. There was a knowledge hiatus regarding the contribution of the deployment of ML and AI technologies and their effects on organizations and society.Design/methodology/approachThis study was grounded on the dynamic capabilities (DC) and ML and AI automation-augmentation paradox literature. This research study examined these theoretical perspectives using the response of 239 Indian organizational chief technology officers (CTOs). Partial least square-structural equation modeling (PLS-SEM) path modeling was applied for data analysis.FindingsThe results indicated that ML and AI technologies organizational usage positively influenced DC initiatives. The findings depicted that DC fully mediated ML and AI-based technologies' effects on firm performance and social performance.Research limitations/implicationsThis study contributed to theoretical discourse regarding the tension between organizational and social outcomes of ML and AI technologies. The study extended the role of DC as a vital strategy in achieving social benefits from ML and AI use. Furthermore, the theoretical tension of the automation-augmentation paradox was explored.Practical implicationsOrganizations deploying ML and AI technologies could apply this study's insights to comprehend the organizational routines to pursue simultaneous competitive benefits and social gains. Furthermore, chief technology executives of organizations could devise how ML and AI technologies usage from a DC perspective could help settle the tension of the automation-augmentation paradox.Social implicationsIncreased ML and AI technologies usage in organizations enhanced DC. They could lead to positive social benefits such as new job creation, increased compensation to skilled employees and greater gender participation in employment. These insights could be derived based on this research study.Originality/valueThis study was among the first few empirical investigations to provide theoretical and practical insights regarding the organizational and societal benefits of ML and AI usage in organizations because of their DC. 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Automation-augmentation paradox in organizational artificial intelligence technology deployment capabilities; an empirical investigation for achieving simultaneous economic and social benefits
PurposeThe purpose of this research study was to understand the simultaneous competitive and social gains of machine learning (ML) and artificial intelligence (AI) usage in organizations. There was a knowledge hiatus regarding the contribution of the deployment of ML and AI technologies and their effects on organizations and society.Design/methodology/approachThis study was grounded on the dynamic capabilities (DC) and ML and AI automation-augmentation paradox literature. This research study examined these theoretical perspectives using the response of 239 Indian organizational chief technology officers (CTOs). Partial least square-structural equation modeling (PLS-SEM) path modeling was applied for data analysis.FindingsThe results indicated that ML and AI technologies organizational usage positively influenced DC initiatives. The findings depicted that DC fully mediated ML and AI-based technologies' effects on firm performance and social performance.Research limitations/implicationsThis study contributed to theoretical discourse regarding the tension between organizational and social outcomes of ML and AI technologies. The study extended the role of DC as a vital strategy in achieving social benefits from ML and AI use. Furthermore, the theoretical tension of the automation-augmentation paradox was explored.Practical implicationsOrganizations deploying ML and AI technologies could apply this study's insights to comprehend the organizational routines to pursue simultaneous competitive benefits and social gains. Furthermore, chief technology executives of organizations could devise how ML and AI technologies usage from a DC perspective could help settle the tension of the automation-augmentation paradox.Social implicationsIncreased ML and AI technologies usage in organizations enhanced DC. They could lead to positive social benefits such as new job creation, increased compensation to skilled employees and greater gender participation in employment. These insights could be derived based on this research study.Originality/valueThis study was among the first few empirical investigations to provide theoretical and practical insights regarding the organizational and societal benefits of ML and AI usage in organizations because of their DC. This study was also one of the first empirical investigations that addressed the automation-augmentation paradox at the enterprise level.
期刊介绍:
The Journal of Enterprise Information Management (JEIM) is a significant contributor to the normative literature, offering both conceptual and practical insights supported by innovative discoveries that enrich the existing body of knowledge.
Within its pages, JEIM presents research findings sourced from globally renowned experts. These contributions encompass scholarly examinations of cutting-edge theories and practices originating from leading research institutions. Additionally, the journal features inputs from senior business executives and consultants, who share their insights gleaned from specific enterprise case studies. Through these reports, readers benefit from a comparative analysis of different environmental contexts, facilitating valuable learning experiences.
JEIM's distinctive blend of theoretical analysis and practical application fosters comprehensive discussions on commercial discoveries. This approach enhances the audience's comprehension of contemporary, applied, and rigorous information management practices, which extend across entire enterprises and their intricate supply chains.