论混合市场中的卖家合作

IF 1.2 4区 管理学 Q3 ECONOMICS
Michele Bisceglia, Jorge Padilla
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引用次数: 3

摘要

混合市场,如亚马逊和Zalando的商店,或苹果和谷歌的应用商店,在与第三方卖家竞争的情况下分销自己的产品和服务,在互联网经济中发挥着重要且不断增长的作用。本文表明,在其他条件相同的情况下,如果这些平台根据第三方卖家之间的合作协议(横向合并或共谋协议)降低向卖家收取的费用和向消费者收取的价格,它们将实现利润最大化。它还表明,当平台是一个垂直整合的看门人,采用代理商业模式,是其托管的第三方卖家的密切竞争对手,并遵守(或正确预期)第三方买家的协议时,这种合作可能是有利于竞争的。这里的讨论具有重要的政策相关性,因为在线市场中的第三方卖家可能会发现更容易串通,并可能通过合并他们的活动来回应某些看门人平台的议价能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On sellers' cooperation in hybrid marketplaces

Hybrid marketplaces, such as Amazon's and Zalando's stores or Apple's and Google's app stores, which distribute their own products and services in competition with those of third-party sellers, play a significant and growing role in the Internet economy. This paper shows that, other things equal, such platforms would maximize their profits if they lowered the fees charged to sellers and the prices charged to consumers in response to cooperation agreements between third-party sellers: horizontal mergers or collusive agreements. It also shows that such cooperation can be pro-competitive when the platform is a vertically integrated gatekeeper, adopts the agency business model, is a close competitor to the third-party sellers it hosts, and observes (or correctly anticipates) the third-party sellers' agreement. The discussion here is of significant policy relevance, since third-party sellers in online marketplaces may find it easier to collude and may respond to the bargaining power of certain gatekeeper platforms by merging their activities.

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来源期刊
CiteScore
3.20
自引率
5.30%
发文量
43
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