Women entrepreneurship: Mumpreneurs cruising the COVID-19 pandemic in Indonesia

Learning from experiences is key towards the discovery of enterprising knowledge for mumpreneurs in emerging economies such as Indonesia, where most of the entrepreneurship literature is still relatively scant. In discussing entrepreneurial learning of entrepreneurs who are in motherhood, also known as mumpreneurs, these studies require the consideration of gender distinction of women. The term “mumpreneurs” refers to women who embrace the identity of a mother and an entrepreneur, and these two identities engender role conflicts for them. Thus, this phenomenology study explored seven mumpreneurs' experiences of their struggles and strategies to survive the pandemic. The findings shed light on the pandemic impacts and perseverance experiences that mumpreneurs must withstand to maneuver the encountered challenges. This study presents an entrepreneurial learning framework for mumpreneurs by providing pedagogical guidance and inspiration to enable them cruise past future crisis environments. This framework is ultimately crucial in contributing to the ongoing discussions at the academics, practitioners, and policymakers' levels to advise and support mumpreneurial activities that are substantial to the country's economy.