The influence of project initiators’ person-to-person followership on project popularity in open source communities: The role of reach and importance

Person-to-person (P2P) followership is an important aspect of major open source software (OSS) development platforms. In this age of social media platforms, P2P followership has significantly shaped the way users engage in OSS development by facilitating the establishment of connections among OSS users. Despite the prevalence of P2P followership, less is known about the impact of OSS project initiators’ P2P followership nodes on their project popularity. This is a particularly important gap considering the low rate of OSS project success. We posit that OSS project initiators derive information and influence benefits from the quantity and connectivity of their P2P followership nodes, explaining the popularity of the projects initiated. We determine the connectivity of OSS project initiators’ P2P followership nodes based on the nodes’ reach and importance. To test the hypotheses, we use a large panel dataset collected over 24 months from GitHub. The findings indicate that the quantity of OSS project initiators’ P2P followership nodes including followers and followees has a positive effect on their project popularity. Moreover, such an effect is mostly dependent on the connectivity of the OSS project initiators’ P2P followership nodes in such a way that highly connected P2P followership nodes do not impact influence benefits but they increase information benefits. We discuss the theoretical and practical implications of our findings.