在科学传播中超越科学:在TED生物学演讲中融入人文观点的多模式策略

IF 3.2 1区 文学 Q1 LINGUISTICS
Sichen Xia
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引用次数: 0

摘要

在向普通受众传播科学时,科学家有必要对知识进行重新提炼,以满足受众的期望,即科学有益于日常生活,而不仅仅是科学界。实现这一点的一种方法是超越科学探究的描述,讨论其对社会和人类的影响。已经进行了有限的研究来确定这种超越是否以及如何以散漫的方式和多模式实现。为了填补这一空白,我采用了一种结合类型分析和多模态分析的三阶段分析方法,调查了28场关于生物学的TED演讲和相关的二次数据。研究表明,近年来,一些TED主持人采取了“拓展视野”的举措,以超越科学的智力维度,帮助观众理解科学的意义。确定了三种多模式策略:以电影的方式描绘技术创新,以创造未来感;多模式引用非科学家的话;以及战略性地使用主持人的镜头。研究结果表明,在科学交流中融入“超科学”视角的趋势,多模态符号学资源在这种实践中是有用的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Transcending science in scientific communication: Multimodal strategies to incorporate humanistic perspectives in TED talks on biology

When disseminating science to a general audience it is necessary for scientists to refashion the knowledge to meet the audience's expectation that science benefits everyday life rather than just the scientific community. One way to realize this is to transcend the description of scientific inquiry to discuss its implications for the society and humanity. Limited research has been conducted to determine whether and how such transcendence is discursively and multimodally achieved. To fill this gap, I adopted a three-phase analytical approach combining genre analysis and multimodal analysis to investigate 28 TED talks on biology and relevant secondary data. The study revealed that some TED presenters in recent years have adopted the Expanding the horizon move to surpass the intellectual dimension of science and help the audience understand the significance of science. Three multimodal strategies were identified: portraying technological innovations cinematically to create a futuristic sense; presenting quotations from non-scientists multimodally; and strategic use of shots of presenters. The findings suggest a tendency to incorporate “ultra-scientific” perspectives in scientific communication and that multimodal semiotic resources can be useful in such practices.

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来源期刊
CiteScore
5.70
自引率
8.00%
发文量
41
审稿时长
62 days
期刊介绍: English For Specific Purposes is an international peer-reviewed journal that welcomes submissions from across the world. Authors are encouraged to submit articles and research/discussion notes on topics relevant to the teaching and learning of discourse for specific communities: academic, occupational, or otherwise specialized. Topics such as the following may be treated from the perspective of English for specific purposes: second language acquisition in specialized contexts, needs assessment, curriculum development and evaluation, materials preparation, discourse analysis, descriptions of specialized varieties of English.
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