探索表情符号在博物馆社交网站中的应用

IF 2.3 2区 文学 Q1 COMMUNICATION
Cecilia Lazzeretti
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引用次数: 0

摘要

本文旨在探讨表情符号如何在博物馆社交媒体帖子中与其他符号资源的互动中产生意义。通过这样做,它考察了表情符号在多大程度上改变了博物馆与观众交流的方式。该分析基于博物馆社会帖子的语料库,并以系统功能语言学为基础。研究结果表明,表情符号不仅在与语言的互动中产生意义,作为一种副语言资源,而且在与视觉内容的互动中也产生意义。该分析强调了图像驱动的表情符号的存在,它与后图像的细节相关联地产生了意义的融合,限制或排除了字幕的文本成分。图像驱动的表情符号通常会产生有趣的效果,博物馆传播者可以利用它来进行互动,以创建测验和游戏。因此,研究表明,根据“后博物馆”风格,表情符号可以为博物馆交流添加非正式成分,其特征是对观众采取更直接的互动态度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring the use of emoji in museum social network sites

This paper aims to explore how emoji make meaning in interaction with other semiotic resources in museum social media posts. In so doing, it examines to what extent emoji are changing the way museums communicate with their audiences. The analysis is based on a corpus of museum social posts and grounded in Systemic Functional Linguistics. Findings show that emoji make meaning not only in interaction with language, working as a paralinguistic resource, but also in interaction with visual content. The analysis highlights the presence of image-driven emoji, which create a convergence of meaning in association with details of the post image, limiting or excluding the textual component of the caption from the intermodal semiosis. Image-driven emoji often lead to playful effects and can be exploited by museum communicators for engagement purposes, to create quizzes and games. The study therefore suggests that emoji can contribute to add an informal component to museum communication, according to the 'post-museum' style, which is characterised by a more direct interactional attitude towards the audience.

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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
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