Lena Jingen Liang , Hwansuk Chris Choi , Susan Dupej , Alireza Zolfaghari
{"title":"动机、风险和约束:加拿大大麻旅游的情感和认知形象分析","authors":"Lena Jingen Liang , Hwansuk Chris Choi , Susan Dupej , Alireza Zolfaghari","doi":"10.1016/j.annale.2023.100110","DOIUrl":null,"url":null,"abstract":"<div><p>The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a pre-travel perspective, this study investigated the impacts of motivation, perceived risks, and travel constraints on the affective and cognitive images that contribute to the formation of a pre-travel image and visiting intention for cannabis tourism.</p><p>Empirical results indicated that potential cannabis tourists' visiting intentions were influenced more by their affective image towards Canada than their cognitive image. Furthermore, perceived risk fully mediated the relationship between cognitive image and visiting intention. These findings provide valuable insights for local governments, destination marketing groups, and businesses interested in developing the cannabis tourism market.</p></div>","PeriodicalId":34520,"journal":{"name":"Annals of Tourism Research Empirical Insights","volume":"4 2","pages":"Article 100110"},"PeriodicalIF":4.0000,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada\",\"authors\":\"Lena Jingen Liang , Hwansuk Chris Choi , Susan Dupej , Alireza Zolfaghari\",\"doi\":\"10.1016/j.annale.2023.100110\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a pre-travel perspective, this study investigated the impacts of motivation, perceived risks, and travel constraints on the affective and cognitive images that contribute to the formation of a pre-travel image and visiting intention for cannabis tourism.</p><p>Empirical results indicated that potential cannabis tourists' visiting intentions were influenced more by their affective image towards Canada than their cognitive image. Furthermore, perceived risk fully mediated the relationship between cognitive image and visiting intention. These findings provide valuable insights for local governments, destination marketing groups, and businesses interested in developing the cannabis tourism market.</p></div>\",\"PeriodicalId\":34520,\"journal\":{\"name\":\"Annals of Tourism Research Empirical Insights\",\"volume\":\"4 2\",\"pages\":\"Article 100110\"},\"PeriodicalIF\":4.0000,\"publicationDate\":\"2023-10-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Annals of Tourism Research Empirical Insights\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2666957923000253\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research Empirical Insights","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666957923000253","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada
The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a pre-travel perspective, this study investigated the impacts of motivation, perceived risks, and travel constraints on the affective and cognitive images that contribute to the formation of a pre-travel image and visiting intention for cannabis tourism.
Empirical results indicated that potential cannabis tourists' visiting intentions were influenced more by their affective image towards Canada than their cognitive image. Furthermore, perceived risk fully mediated the relationship between cognitive image and visiting intention. These findings provide valuable insights for local governments, destination marketing groups, and businesses interested in developing the cannabis tourism market.
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