是什么驱动和中介了有机食品购买意愿——基于有限理性理论的分析

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-06-01 DOI:10.1080/08974438.2020.1770660

M. Ashraf

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引用次数: 24

摘要

摘要本文的主要目的是检验态度、主观规范、感知社会支持和自我效能对有机食品购买计划的影响。以此为基础，建立了以有界理性计划行为理论为基础的理论框架。数据（n = 335）是从居住在达卡市的消费者那里收集的。采用结构方程建模（SEM）对数据进行分析。研究结果表明，态度、主观规范和感知社会支持对消费者的意图或计划有直接影响，并在自我效能感和有机食品购买计划之间的联系中发挥中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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What Drives and Mediates Organic Food Purchase Intention: An Analysis Using Bounded Rationality Theory

Abstract The prime objectives of this article are—to examine the effects of attitude, subjective norms, perceived social support and self-efficacy of organic food purchase plan. In so doing, a theoretical framework using the theory of bounded rational planned behavior (TBRPB) as its basis was established. Data (n = 335) were collected from the consumers residing in Dhaka city. The data were analyzed employing structural equation modeling (SEM). Findings show that attitude, subjective norms and perceived social support have direct effects on consumers’ intent or plan as well as mediating roles in the link between self-efficacy and organic food purchase plan.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.