竞争忠诚度计划中的客户行为

IF 9.5 1区 管理学 Q1 BUSINESS
F. Khodakarami, J. Andrew Petersen, R. Venkatesan
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Customer behavior across competitive loyalty programs
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来源期刊
CiteScore
30.00
自引率
7.10%
发文量
82
期刊介绍: JAMS, also known as The Journal of the Academy of Marketing Science, plays a crucial role in bridging the gap between scholarly research and practical application in the realm of marketing. Its primary objective is to study and enhance marketing practices by publishing research-driven articles. When manuscripts are submitted to JAMS for publication, they are evaluated based on their potential to contribute to the advancement of marketing science and practice.
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