乌克兰的宗教广告：政治和社会背景

IF 0.5 Q4 SOCIOLOGY

Cosmopolitan Civil Societies-An Interdisciplinary Journal Pub Date : 2022-03-27 DOI:10.5130/ccs.v14.i1.7969

O. Klymentova

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引用次数: 0

摘要

宗教广告是乌克兰媒体领域的一种新现象。从2019年到撰写本文时，它作为一个代表乌克兰独立教会理念的公共平台，一直处于政治斗争的中间。带有强烈政治成分的宗教广告已成为冲突话语的一部分，专家将其定性为操纵。在具有社会融合性的宗教广告中，创作冲动主要是通过言语手段形成的，这些言语手段塑造了获得宗教体验的新的认知方式。这些新特点表现在上帝的言语行为、言语风格、上帝参与的交际情境、角色分布、类型偏好以及交际互动的情感背景等方面。乌克兰宗教广告努力平衡短期政治利益和长期社会利益以及永恒的价值观。

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Religious Advertising in Ukraine: Political and Social Contexts

Religious advertising is a new phenomenon in the Ukrainian media space. Starting from 2019 to the time of writing, it has been right in the middle of political battles as a public platform that represents the idea of the Independent Ukrainian Church. Religious advertising with a strong political component has become part of the conflict discourse and is qualified by experts as manipulation. In religious advertising with its social convergence, the creative impulse is mainly formed with verbal means that shape a new cognitive style of gaining religious experience. The new features are represented in God's speech behavior, speech style, communicative situations with His participation, role distribution, genre preferences and the emotional background of communicative interactions. Ukrainian religious advertising strives to balance short-term political interests and long-term social interests along with eternal values.

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来源期刊

Cosmopolitan Civil Societies-An Interdisciplinary Journal SOCIOLOGY-

CiteScore

0.80

自引率

0.00%

发文量

审稿时长

9 weeks

期刊介绍： Cosmopolitan Civil Societies: An Interdisciplinary Journal is concerned with developing a better understanding of social change and cultural cohesion in cosmopolitan societies. Its focus lies at the intersection of conflict and cohesion, and in how division can be transformed into dialogue, recognition and inclusion. The Journal takes a grounded approach to cosmopolitanism, linking it to civil society studies. It opens up debate about cosmopolitan engagement in civil societies, addressing a range of sites: social movements and collective action; migration, cultural diversity and responses to racism; the promotion of human rights and social justice; initiatives to strengthen civil societies; the impact of ‘information society’ and the context of environmental change.