Strategic positioning of media and information literacy

Purpose. The paper aims to point out the role of scientific research platforms as the main drivers of the integration of the concept of media and information literacy into public policies, that is, in the long term, into formal education. Approach/methodology/design. In order to successfully analyse the obstacles to establishing a clear correlation between the lack of systematic and long-term engagement of scientific research bases and the integration of media and information literacy into public policies, this paper has explored, analysed and conceptualized the approach and results of the Institute for Social Science Research, Faculty of Political Sciences, University of Sarajevo in research, development, advocacy and integration of media and information literacy into the education system in Bosnia and Herzegovina as a case study. Results. The research has attempted to illustrate how scientific research platforms can be used to influence (and create an optimal model for public intervention) public policies, rather than just serve as platforms for academic advancement and as project implementation tools. Social value. The scientific research platform on media and information literacy at the University of Sarajevo can be understood as an applied practice in an open scientific environment, and developed on the principles of the common good.