博物馆、2019冠状病毒病和转向社交媒体

IF 1 4区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
Jamie Larkin, Andrea Ballatore, Ekaterina Mityurova
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引用次数: 1

摘要

本文研究了2019冠状病毒病疫情期间英国博物馆的社交媒体活动。人们普遍认为,随着博物馆长时间关门,它们的数字存在增加,以保持与观众的联系。然而,该领域的大部分研究都是基于小规模研究和资源充足的大型博物馆的最佳实践实例。相比之下,这项研究利用了一个由3300多家活跃的英国博物馆组成的综合数据库来了解Facebook和Twitter在整个行业的使用情况。具体而言,该论文考察了博物馆在试图与观众互动时在这些数字平台上发帖的频率。我们的研究结果表明,在2019冠状病毒病大流行期间,英国博物馆部门的社交媒体使用和活动没有大幅增加。这项研究对研究疫情对博物馆数字活动影响的博物馆学家、博物馆社交媒体专业人士以及负责博物馆数字化转型战略的决策者都有意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Museums, COVID-19 and the pivot to social media

Museums, COVID-19 and the pivot to social media

This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as they attempted to engage with their audiences. Our findings indicate that there was no substantial increase in social media use and activity across the UK museum sector during the COVID-19 pandemic. This research has implications for museologists studying the impact of the pandemic on museums' digital activity, for museum social media professionals, and policymakers responsible for museum digital transformation strategies.

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来源期刊
Curator: The Museum Journal
Curator: The Museum Journal HUMANITIES, MULTIDISCIPLINARY-
CiteScore
1.70
自引率
10.00%
发文量
63
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