Identity and virtuality: The influence of personal profiles on social media on job search

This study explores the relationship between digital identity and employability, analysing how human resources departments review the digital profiles of potential candidates on social media platforms. The study created a questionnaire of 17 closed questions using variables, such as, basic demographic data and procedures of the recruitment process (analysis of social networks, use of Big Data and importance of the digital image of candidates). The study concluded that the information future candidates show on social media platforms is very important, even decisive, in recruitment. The study confirms the hypothesis that one’s digital identity on social media networks can negatively influence employment opportunities and even be a reason for the rejection of a candidate. Recruitment experts actively review candidates' presence on social media networks, both professional (LinkedIn) and personal platforms such as Facebook and Instagram.