考虑主队人群效应的体育门票定价策略

IF 2.5 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2022-09-15 DOI:10.1002/mde.3715

Xin Meng, Zilin Tang, Leonard F. S. Wang

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引用次数: 0

摘要

本文通过构建跨期模型，将群体效应引入到垄断主队的决策框架中，考察了群体效应和融资约束对定价策略的影响。结果表明，只要预期递延边际收益和前一场比赛的附加价格足够大，较强的人群效应和较大的折旧率总是有利于主队的预期利润，主队可以沿着静态需求曲线的非弹性部分在第1-3期进行定价。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sport tickets pricing strategy with home team's crowd effect

This paper investigates the impact of the crowd effect and financing constraints on pricing strategy by constructing an intertemporal model and introducing the crowd effect into a monopolistic home team's decision-making framework. The results demonstrate that a stronger crowd effect and a larger depreciation rate are always beneficial to the expected profits of the home team and the home team may price along the inelastic portion of the static demand curve in periods 1–3, as long as the expected deferred marginal revenue and the additive price from the performance of the preceding match are sufficiently large.

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.