The Basic Model and Variability of Educational Webinar as a Speech Genre

The study is devoted to the analysis of the speech genre of the webinar related to the educational field – the field of teaching children and adults. The relevance of the study is due to the lack of genre studies of webinars as such, conducted for educational purposes. The webinar genre is currently a highly demanded speech genre, formed on the basis of the seminar genre, taking into account its use in the Internet space. The objectives of the study were to identify the basic and variable genre features of an educational webinar in terms of its communicative goal, addresser and addressee, the image of the past and the image of the future, dictum (event) content, linguistic embodiment. As a result, a basic model of the speech genre of the webinar was built and the variability of this model was noted. The basic model also includes speech strategies and tactics used in this speech genre; their potential variability is revealed. The scientific novelty of the study lies in a comprehensive analysis of the genre features of the webinar in accordance with the questionnaire of the speech genre, focused on the analysis of the speech genre in the pragmalinguistic aspect. This aspect involves the analysis of the speech genre body of content, their goals and objectives, the social roles of the communicants, their speech expectations and the way they are implemented in the process of communication. It is noted that almost every element of the webinar structure allows for significant variability, which indicates the constant development of this genre, the continuation of the process of its formation. The least variable elements of the webinar speech genre model are the image of the past and the image of the future.